‘Follow Your Heart’ by Josephine Chime

Josephine is an East London based mix media artist transgressing ideas of accepted beauty through the deconstruction of the body. The strong cord that connects her work is the visual analysis on the onslaught of female homogeneous images and how technology shapes the vision and ideals of what is desirable. Her creative practice moves between art and design, teaming with industry clients creating installations, products and illustrations for Gilles Peterson, Boiler Room, Havana Club and British Council to working with a diverse range of schools using art workshops as an expressive healing tool.

Follow Your Heart is about the personal journey to achieve hopes and dreams as opposed to society’s pressure of what is expected of you. Drawing from feeling that life can be a labyrinth where you feel lost trying to find your way, the installation is a large colourful screen where festival goers move the heart along the paths on the board to connect to the women’s chest. On the flipside is an audience blackboard this welcomes all to share their thoughts and reactions to Follow Your Heart .