2U4U are not your prototypical hip-hop collective. The group’s original members ATMA and My Rugema met in school, bonded over the intricacies of music production. They spent their free time crafting beats they imagined would alter the hip-hop landscape.
On Rugema’s return from Hong Kong, producer Ranbir, ATMA’s older brother, secured the group’s first major breakthrough when his remix of A Tribe Called Quest’s “1nce Again”, as a tribute to Phife Dawg – which he aptly named “2U4U Remix” – was picked up and spun by BBC 1Xtra DJ Benji B.
For all this, Ranbir was adamant that 2U4U needed a second emcee to give the group another level of dynamism. My Rugema recommended his south London based friend cal – a concise lyricist drawing from his unique perspectives. Shortly after, he was enlisted by Ranbir and the group spent the spring and summer of 2016 working on a thematically-driven rap musical concept.
Following the release of their sonic thesis ‘Kings of Africa’, it piqued interest from publications Dummy Mag and The 405. The release of ‘Home’ garnered attention from XL Recordings, being added to their infamous XL PLAY playlist on Spotify and Apple Music. The breakthrough came with the first single from their upcoming Butter EP, titled ‘Fall’ – the song immediately picked up traction by its inclusion on Spotify’s Alternative Hip Hop playlist, also being spun by Jamz Supernova on BBC Radio 1Xtra.